1. Engage Multiple Senses – video is one of the most effect ways to communicate with your audience because it connect with people at multiple levels. Not only does your audience see the video, but they can also hear the audio, hear the music, read the text, and in some instances even interact with the video! Senses can trigger emotions, and the more emotions you can trigger, the more likely your audience will remember your message.
2. Broad Reach – videos on the web can can work 24/7 all year round and be accessible to just about anybody with an internet connection anywhere in the world. Web videos are not limited by time zones, time of day or date.
3. Reduced Cost – web videos are cheaper to produce and distribute than traditional media such as TV, Films and even some printed materials. Online video can also reduce traveling cost by by being accessible anytime, anywhere, saving you that business trip to make your presentation. Because of this reduced cost, web video is a great leveler, the little guy now can have as much power and reach as the corporate giants. If you can produce good content which people like and want, then it doesn’t matter how small or big you are, online… content is king!
4. Increased Speed of Communication – unlike printed newspapers and magazines, web videos can be broadcasted “live”, as the action happens, and can be distributed across the world in seconds… think, Viral Videos.
5. Increased Website Traffic – it’s a fact that video on your website increases traffic, but did you also know that it increases your ranking in search engines too? Search engines actually place websites with video higher than those without!
6. It’s the Future – online video has made great strides in the last couple of years and is now poised to grow exponentially in 2009. We are already seeing the “big guns” of Hollywood and Madison Avenue rolling out their video wares and marketing on the web and backing it up with serious money.
If you would like more information on how VicMedia can help you harness the power of video for the internet, send me an email at: vic@vicmedia.net.
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