Video has been used on the web for several years now. The first videos were rather small, low in quality and usually very short. The main reason for this was that video takes up a huge amount of bandwidth and the internet’s infrastructure was not fast enough to carry all that information at the speed needed to display video in “realtime.” Most people had slow dialup connections and could only receive videos by downloading them, something which could literally take hours to transfer if the video was more than a few seconds in length.
Once broadband connections became widely available, and effective video compression was developed, internet video started to take off. Broadband, along with video compression, was now able to transfer larger video files which could be “streamed” in realtime at a decent size and resolution.
Broadband speeds and video compression has now improved to the point that you can watch full-screen, realtime video on your computer which is starting to compete with TV.
Web video is now poised for big growth and is expected to increase exponentially this year and beyond. Starting in 2008 and now in 2009, the Big Guns of TV (ABC, CBS, NBC, FOX, etc. and Hollywood have been making a big push to upload their content on the web. Internet TV viewing is growing at a phenomenal rate and will continue to expand for the next decade.
So what does this all mean to you?
The beauty of all this is that for the first time ever, pretty much anyone can have their own videos produced and distributed on the web. You can even start you own Internet TV Channel and be broadcasting your message worldwide for a fraction of what traditional media would cost.
If you’d like more information on how VicMedia can help you leverage your video for the web and use it to promote yourself, business or idea, contact VicMedia at vic@vicmedia.net.
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